Craig Lipset: e-Patients & Clinical Trials

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Uploaded by on Jul 31, 2011

Craig Lipset of Pfizer talks about the impact that e-Patients can have on clinical trials. He shares his personal story about becoming an e-Patient, discusses how R&D typically views the empowered patient in relation to the blinded, randomized clinical trial, and concludes with 2 things that can be done right now to make clinical trials more patient-centric and participatory. It's a win for both the research and the patient.

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