sniff

http://seangallaghers.blogspot.com/ while at jwt toronto we created this washyourhands.tv campaign, originally for Purell, about, well, times you might want to Purell.

when you can't wash at a sink, but want to be sanitized.

we created a series of full-sized vinyls of sketchy looking men, that we positioned on the doors of men's bathroom in restaurants & bars, with the men's pantflies right at the doorknobs, then we created a website in the same spirit that would allow the message to go beyond the ambient placements.

after a few twists and turns, purell didn't want to touch this with a 3 foot pole, but you can't help but want to use some hand sanitizer after watching some people evade the simple routine of washing with soap before they step out into the world.

The campaign got both a multimedia silver and an out of home silver at Canada's Marketing Awards.

Category:

Comedy

Tags:

• hands
• germs
• bathroom
• sniff
• gross
• hygiene
• toronto
• copywriter
• sean
• gallagher
• writer
• advertising
• ad
• washyourhands.tv
• hand
• sanitizer
• h1n1
• flu
• soap
• scrub
• epidemic
• pandemic
• commercial