The Toyota iQ is an ultra compact hatchback with enough seating space for four. We thought the best way to demonstrate the iQ's functionality, like the ease which with it can maneuver in and out of tight spots, was using deceptively simple car movements in different locations around town that other vehicles just can't do.
The commercials were made without CG technology, even though many viewers wondered whether or not they were actually real. There was a significant buzz surrounding the ads, and sales beat projections by two and half times.
that shit is bad ass!!!!
OscarLarastudios 2 years ago