Investigating the History of Experimental Typography

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Uploaded by on Jan 3, 2012

Roxane Jubert, author of Typography and Graphic Design: From Antiquity to Present discusses her interest in the artistic and technical nature of writing systems and shapes. Jubert talks about the transformation and experimentation in letter depiction throughout history, as she shows examples of geometry-infused type from as early as the 1500s. Jubert adds that these types of atypical alphabets continue to inspire graphic designers. She provides additional examples of alphabets from the early 1900s, as well as a 3-dimensional abstract installation in France—which looks like simple shapes from most angles but turns into text when viewed from the correct perspective.
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