How do you create a big impact with a small budget? Do something brazen and edgy! Big River conceived and organised a protest event at Victoria's first Krispy Kreme store, and SumoSalad enjoyed unprecedented media coverage and support for taking a stand against the non-stop efforts of the large multinationals pushing junk food.
"Possibly the best ambush marketing effort so far this year" - SMH 06/07/06
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