"Rene" by Goddard Claussen Public Affairs

Goddard Claussen Public Affairs presents the television ad "Rene" for the Yes on Question 1 campaign, a 2008 ballot measure in Maine. In April 2008, Maine passed legislation imposing a costly new tax on beverages to support the state's health plan with virtually no public debate or citizen input. Goddard Claussen was retained by the Fed Up With Taxes committee to pursue a "People's Veto," which allows the voters to approve or reject controversial measures. Difficult ballot wording left voters confused and initial polling found the "Yes" vote trailing 44% to 48%. Through a multi-media campaign featuring real people, we delivered a message that successfully connected the tax to economic hardship and the fate of small businesses in Maine. We suceeded with a dramatic come from behind victory on election day when Question 1 passed with over 64% of the vote.

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Nonprofits & Activism

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• goddard
• claussen
• public
• affairs
• ballot
• measure
• election
• campaign
• maine
• yes
• advocacy
• advertising
• proposition