Alphabeat - Fascination (from Coca Cola Light commercial)
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Uploaded on Feb 3, 2008
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The Video is in the most played of all time. This is my blog about Alphabeat:
It is no secret that 80's pop is back in vogue today. You can find element of that genre in everything from hard rock to pop to even metal bands around the world. The enduring popularity of 80's pop is a testament to the impact that this style of music had and continues to have. However, the genre may have a new face. Their name? Alphabeat.
Who is Alphabeat? An excellent question; they are a sextet pop group originally from Copenhagen, now located on the east side of London, England. They are much more than that, though. To listen to industry experts, they are the heir to the pop legacy that the 90's never answered. Alphabeat stands poised to take the world by (a happy) storm.
Really, you ask? Yes, to all appearances, they will soon be crowned the kings (and one queen) of modern pop, with roots that reach back decades. What is the reason for all this hyperbole about a band? Believe it or not, some of the top music critics and most acclaimed music sources in Britain (NME, Popjustice and more) have all acclaimed them one of the most perfect pop bands in the world. That is big praise coming from those particular sources, as well.
Alphabeat combines an unusual mixture, though. Obviously, they use the platform of spunk pop (wonky pop by their terminology), which appeals to kids and the young at heart. Beyond that, though, their lyrics have an undeniably adult bent. They discuss love and loss, pain and friendship, though all in an upbeat, almost frenetic setting. The band does an excellent job with their efforts and has garnered legions of fans, both in Denmark (their album went platinum almost immediately) and abroad. In the UK, they have made vast inroads into pop culture and gained quite a bit of airplay for their single Fantastic 6.
Where can you find Alphabeat? You can find them all over the place, actually. Their video on YouTube currently has 3 million hits (in the space of 3 months!), and their new website is up and running. The website features message forums where you can actually correspond with the band members. You can also watch videos, listen to the band's music and buy swag. Beyond that, you can find them touring around the UK, including an appearance at this year's Glastonbury festival and several other shows over the summer months.
Check Out Julian Velard too!
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