Fair Trade Cafédirect Machu Picchu Cinema Commercial

HOST UNIVERSAL Ethical communications. First Fair Trade commercial. Early Cafédirect Cinema Commercial showing the subtle transformation of the famous Machu Picchu mountain into a face. The peak turns into a nose that inhales the clouds representing the aroma of Cafédirect organic coffees that are grown here. The authentic grower's voice over was recorded over the wire from Lima. The visual was animated from stills. The first and only Cafédirect commercial, possibly the first commercial for an ethical product. A wake-up call for a conscious consumer.

Category:

Film & Animation

Tags:

• Face Mountain
• Machu Picchu
• Fair Trade
• Cafédirect
• FT100
• Growers
• Producers
• WFTO
• World Fair Trade Day
• BIG BANG!!
• host universal
• ethical communications
• coffee
• cocaine
• 100% Fair Trade
• World
• Fair
• Trade
• Organization