True e-commerce, where a customer can commit to a vehicle purchase online without running the typical sales floor obstacle course, is on the horizon. Is your dealership ready?
The success of big online vehicle sites like eBay proves that consumers are open to buying vehicles online. Yet most dealer sites are used as intelligent paper catalogs. To stay competitive and attract more consumers you need to deliver what the majority will shortly be demanding: true e-commerce. In this presentation we will share available research on the e-commerce trend in the automotive industry as well as discuss if e-commerce has the potential to reduce the cost of every sale.
Link to this comment:
All Comments (0)