New Television Commercial: Hyundai i30 Amazing Day After Day

Hyundai Motor Company Australia has launched a new integrated communications campaign today to promote the i30, Hyundai's highest volume selling vehicle.

Created by ad agency, Innocean Australia, the new campaign entitled, "i30. Amazing, day after day", communicates both the stylish and the enduring qualities of the vehicle through a time-lapse treatment, shot on-location across four continents.

As time passes we see a celebration of the amazing events that unfold in our world every day, along with a car that delivers day after day, having been awarded Australia's Best Car (small cars, under $35,000) for the third year in a row.

Oliver Mann, Marketing Director, Hyundai, says "The i30 is one of the core models of Hyundai's business and as such, this campaign represents the Hyundai brand as a whole and the i-Series in particular. The sense of scale of the campaign demonstrates our confidence in our brand and the consumer confidence in the product. This campaign builds on the creative that we've already established with our key launches in 2010."

Scott Lambert, Creative Director, Innocean, says "The agency has been producing some outstanding work for Hyundai and I feel that this spot is a worthy member of the iSeries family of ads."

The campaign runs from 27 March 2011 across a range of media including online, print, POS, out-of-home and television.

http://www.hyundai.com.au/Vehicles/i30-i30cw/Introduction

Credits:

Client -- Hyundai Motor Company Australia
Marketing Director, HMCA: Oliver Mann
Senior Manager -- Marketing Communications, HMCA: Alex Pinsuti
Communications Manager, HMCA: Bilgen Tug

Agency - Innocean
Group Business Director, Tim Hiley
Business Manager, John Larkin
Creative Director, Scott Lambert
Agency Producer, David Steindl

Production Company -- 8 Com Productions
Director/DOP, Brendan Williams
Producer, Annie Schutt

Category:

Autos & Vehicles

Tags:

• Innocean Worldwide
• Innocean Australia
• Australia
• Advertising
• TVC
• Commercial
• Hyundai
• i30
• Time Lapse
• Roger Corser
• Amazing Day After Day
• cars

[Nattherat64]

song ?



[InnoceanAU]

@Nattherat64 Track was created by Nylon Studios and its simply called “Timelapse”. Thanks for asking...

[goatmanz]

What the hell are those things in the sky at 0:04 seconds :S lol

[InnoceanAU]

@goatmanz Those things are airplanes streaking across the sky! Thanks for noticing!

[starletcharmed]

What is this song called? Awesome add!

[InnoceanAU]

@starletcharmed Track was created by Nylon Studios and its simply called “Timelapse”. Thanks for commenting.

[Tronblue007]

Can you get this music on iTunes?

[romulocaulo]

this commercial it crazy !

[kanga1234567]

Great ad!

[Pyrow]

@Cynderz82 , and Eyjafjallajökull Eruption at the start

really good work on those videos

[junnnsonggg]

Why isn't the photographer given any credit? Sad to see ...

[Cynderz82]

I swear they got the idea for this ad from TESOphotography, time lapse photographer of "the Mountain" and "The Aurora".... if you want to see real beauty watch those videos.

[harvie60]

I wish there was a whole sound track made for this, the music is incredible