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Now, here we are at the Google AdWords Keyword Tool home page. This is where we are going to do some keyword research to help us develop the idea of a niche in Wind and Solar Home Energy.
Right here where it says: Enter one keyword or phrase per line I can type in what I feel at this point are my main terms. So: wind energy, solar energy, wind home, and solar home.
On your first search on a visit to the Google AdWords Keyword Tool, you are going to have to read and type in the letters that appear in the picture here, and then you can click on Get Keyword Ideas.
Now, when the search is complete, you can scroll down and pay attention to the headings at the top of each column. If you wonder what one of the headings mean, you can hover over the little question mark.
So, they give you the average monthly, and they also give you the approximate search volume for the month before.
Now, if you click on any of these column headings, you can sort that column by that heading. O.K.
So, the Keywords I can sort alphabetically; if I click on it once more, I can reverse that sort ... so instead of A to Z, I can get a Z to A sort.
Now, Advertiser Competition shows how many advertisers in the Google AdWords network are competing on this particular term. Now, "wind solar home", if we hover over that, says "Low advertiser competition", O.K.
"Wind power home" say "Very high advertiser competition".
I feel the best sort to start out is by the Approximate Average Search Volume, so if we click on that, it shows us, on average, what the most popular terms are for this niche.
If you are considering promoting a niche, you will often be told you don't want to optimize your pages for the most competitive terms. I personally don't believe that's true ... you want to have various pages on your site optimized for various phrases, and certainly you don't want to neglect the primary competitive phrases for your general niche. Alright. Because you never know what someone might type in, in combination with that phrase.
For example, somebody might type in "solar energy Nebraska", and if you happen to have the word "Nebraska" on your page, and the page has been properly optimized for "solar energy", and there are few competitors that also have that unique combination, then your page is going to come up. But it wouldn't have done so if you had ignored the "solar energy" term.
So, it is important to optimize for the main terms in your niche, regardless of what other people may tell you.
Now, another thing to keep in mind, is that you shouldn't fear competition, you should make your competition fear you. Just because you are starting out, and you're new in the game, doesn't mean that with a lot of work and intelligent marketing you can't become one of those websites on page one of Google that's getting a significant amount of traffic and making a significant amount of profit.
If we scroll down the page, we can see some phrases, for example, "wind energy how" that has relatively low, you know, "Average advertiser competition" according to Google, but that is a money making term. O.K.
Somebody is saying: "how can I get wind energy?".
On average there is 1800 searches per month, on Google, and this is not a term to ignore.
So, you want to go through and find, you know, say here: "solar energy use". O.K. That's a high advertiser competition, but in my mind, that's not as much of a money making term as "wind energy how". That seems slightly more like a search done by a student doing an essay to me; this one in my mind seems more like Joe in his garage wondering how he can get some energy from all the wind that's blowing over his house.
With an eye for profitability, go through and find some of the terms that have lower competition, that seem like money making terms.
"Solar energy development": again, that seems more like somebody answering an essay question.
"Wind solar home": "Low advertiser competition"; to me that's a money making term. There's a thousand searches a month on that term. You know. Target this term and terms like it, and target the main terms for your niche.
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What does AdWords Competition Mean? Estimating AdWords Keyword Competition.by jmgrp1,210 views
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