Realtime Facebook data unlocks consumer affinity
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Uploaded by businessinteltv on Oct 28, 2011
From: http://www.yourbusinesschannel.com/
Paul Dunay, of Networked Insights, and Manny Aparicio, of Saffron Technology speak about the power of data and how smart marketers are using social media not only to engage with their customers but to take the data and build a bigger and better profile of the audience.
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