Emergency Preparedness - World Upside Down 60

91% of Americans believe its important to be prepared for emergencies. However, only 58% of households report having taken any steps at all to prepare. In order to encourage more Americans to prepare themselves, their families and their communities, the U.S. Department of Homeland Securitys Federal Emergency Management Agency (FEMA) has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.

Launched in February 2003, the Ready Campaign asks individuals to do three key things to prepare for the unexpected: 1) get an emergency supply kit, 2) make a family emergency plan, and 3) be informed about the different types of emergencies that could occur and their appropriate responses.

The campaign also has a complete Spanish language component, including PSAs for all media types and its own website, www.listo.gov.




The latest PSAs utilize the metaphor that a disaster can turn your world and your familys life upside down, to encourage Americans to prepare and direct audiences to visit www.ready.gov where they can find national and local preparedness information and tools they need to prepare for and respond to potential emergencies.

Category:

Nonprofits & Activism

Tags:

• PSA
• Ad Council
• Ready.gov
• Emergency prepardeness

[Ccrazyfella]

Be ready indeed - for 2012 E.L.E?