The Human Element: The Story of Our Planet by The Dow Chemical Company

This ad spot from the 2nd season of Dow's Human Element campaign (HU) tells the story of what happens when we look beyond the basic elements that make up our world and we add the human element. It's a story where chemistry embraces humanity and creates solutions for a better life.

To learn more about the campaign visit http://www.dow.com/hu/

Category:

Science & Technology

Tags:

• dow
• chemical
• dowchemical
• human
• element
• humanelement
• commercial
• humanelementcommercial
• humanelementad
• dowchemicalad
• dowchemicalcommercial
• elemental
• dowchemicalhumanelement
• chemistryandhumanity
• humanexistence
• humanityandchemistry

[truthspeaks84]

Could you provide the sheet music to this video?

[DowChemicalCompany]

The music to this commercial is a piece of stock music called "The Ascent". Unfortunately we do not have the name of the composer or the sheet music.

[nairb101]

This advertising campaign is very well done. Beautiful pictures, compelling words, soothing music...

But is it enough to cover up the past?

[Darkwolfy88]

so inspiring, most useful commercial out there!

[Keyoka]

OMG! I have been looking for this commercial ever since I saw it on the Discovery Channel back in 08! Thank you so much for posting this! Such a beautiful commercial and beautiful music!!!! I love the picture at 0:17 it's really unique. But overall this commercial is very inspirational and true....

[gloriserve]

One of my favorite commercials for the music.

[LeafySuburb]

Do you happen to know the camera used and the photo editing program to edit it? I've been searching all over, but the only answer I've come across is "Cinema SLR?" Is this used for the commercial?

[angrywinds]

Thank-you Dow for making such a cool, none annoying commercial. I actually am pleased when this commercial comes on. It's inspired me to apply myself more in my high school chemistry class. Thanks!

[BeautifulMusicGroup]

The music to this commercial has inspired me to start my channel, Beautiful Music Group. I am a composer for television and film myself, and I feel that music creation has been steered away from sheer beauty. If you enjoyed the music here as much as I did, please join my channel.

[Tgreenfi08]

Sweet I was looking for this. Anyone know the composer or title of the music?

[kininc]

the music is absolutely beautiful

[seithkein2]

I just love this commercial.

[andrewk829]

I love "corporate image advertising", usually placed during the Sunday morning news talk shows. I especially spots like this one that are abstract, metaphorical, cerebral, and have an air of mystery about them.

Of course, the real mystery about corporate image advertising is what exactly the ad wants me, the consumer, to do (e.g., when Boeing advertises, does it want me to go out and buy a 747?). But nonetheless the spots are enjoyable and I wish more companies would make them.

[kingston872]

amazing