Yuvad video context based advertising using fingerprint technology

This video illustrates the Yuvad fingerprint technology and how it is used to create content-aware local advertising solution. In this example, the left screen contains the original national programming with TV commercials. The right screen contains local overlays that dynamically changes to track the original TV commercial content, so that local information (dealer phone number, store promotion, local addresses) can be displayed concurrently with the ongoing commercial.
Why is this technology important?
First of all, advertisers now, for the first time, can be sure that their ad is associated with the right type of content. In other words, the content showing together with their ad will not create negative brand impact. True, many people maybe viewing a video content, but do you, as an advertiser, want to put your ad on that video? Think of some of the notorious viral videos.
Secondly, when the original video content is a national commercial, localized overlay can greatly strengthen the effectiveness of the commercial because highly correlated local information is added to the national commercials.

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Yuvad Technologies is a leading provider of multi-screen media encoding and advertising solutions. The company flagship CES platform supports
• Multi-format multi-screen encoding
• Real-time and file-based encoding clustering
• HD encoding
• Multi-screen local advertising
• CMMB encoding
The CES platform supports encoding for deliveries over cable, mobile, internet and over-the-air TV for mobile, SD and HD deliveries. Service providers can now seamlessly offer multi-screen multi-format and multi-service offerings from the same CES platform. The CES system can also be configured into clusters to support large scale file-based transcoding. High-quality video transcoding of hundreds to thousands of media files can be performed fully automatically by the CES Yucoder cluster.
The Yuvad patent-pending video fingerprint based advertising solutions are the world's only advertising solution that does not rely on cue-tone messages to guide the timing of the advertising. The solution supports video advertising through precision-targeted overlay and digital splicing processing. Multi-screen, multi-target, multi-zone, multi-display format, and independently managed advertising campaign are made possible by the CES platform today.
CES solutions support IP, DVB-ASI, SDI and HD-SDI interfaces, its cluster architecture is ideal for supporting hundreds of channels on 24 by 7 bases. Yuvad solutions have been widely deployed in China and overseas market. The Yuvad team consists of highly experienced engineers and scientists in digital video compression algorithms, engineering design, and product development. Together the team holds US 32 patents in digital video and compressions.

Category:

Science & Technology

Tags:

• video
• fingerprint
• advertising
• overlay
• content
• aware
• context
• based