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Building a Billion Dollar Global Brand Portfolio

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Uploaded on Jan 25, 2012

PepsiCo has a unique brand formula and global operations that creates enduring value for shareholders and customers around the world. This new brand formula, designed for a modern marketplace, is proven to deliver material value to shareholders through a billion dollar portfolio of brands - the largest of any company with hundreds that now includes -- thanks to our customers - Starbucks, Lipton Brisk and Diet Mountain Dew.

We sat down with a group of leaders in the organization to hear what they had to say about the accomplishment, successes that made it possible, and what's in the future for the organization and brands. Watch what they had to say about what goes into the making of a "billion dollar brand."

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