The Moment of Truth with Tata Xenon

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karatcha
November 09, 2009

The moment of truth, the combination of real experiences from Xenon users in Thailand (I just selected 6 episodes). The Xenons not only just built to stay lifted in righteous way, but also were built to break several rules of one tonner pickup, uniquely as always.

Tata uses this final quarter for a chance to present Tata's value to users unlike any pickup brands. To see that outside Bangkok, people choose Tata as their vehicles more than ever. Even selling status is still slow and not reach 5% of Thai pickup market share yet.

What meant to speak are really these 2 models:

Xenon Super CNG 2.1 MPi is still the only pure CNG truck on Thai market with appropriated location of tanks without interrupt cargo area of bed. CNG system consisted only with well-selected components. Owners are averagely know the roads and locations of CNG service stations. Everything designed to be stay well right from the plant under conditions of "lifted" and usual gas tank disabled forever.

Xenon GIANT single cab 2.2 DiCor is also acceptional choice in courier vehicle segment. Also still the only lifted 4x2 diesel-powered single cab with flat deck bed. Possibility of load capability surely expanded for more value. What came before it is still only just not more than 2 others in its class: Chevrolet Colorado flat deck diesel 2.5 and Mitsubishi Triton lifted 4x2 single cab petrol 2.4. These 2 are in opposite in features between "flat deck" and "lifted", but Xenon GIANT barely have them.

Actually it's right from the start that Tata ain't emphasize Xenon pickups to be too hi-end (exception of chrome fascia), but to build them with full flavor of work capability and with energy-saving in mind whether your career. That's why Xenons here in Thailand has no 4x4 or automatic transmission, but instead they gave value in several ways to owners/users. Truly. From strictly parameters of Thonburi Factory.

And as for upcoming Motor Expo 2009, Tata ready to declare that the brand grabs the future here stronger than ever as before second year on market ends. By introduce the Super Ace that will start its price lower than some permanent rivals in its class. Last but not least, Tata will also bring a chance for Thai people to see the real Nano from India, however that doesn't meant that Thailand will also sell that. But it's a guiding light to Tata's upcoming eco-car in the near future. As well as Xenon GIANT Super CNG.

Category: Autos & Vehicles

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The Moment of Truth with Tata Xenon

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