Peppers Unplugged: Short-termism Kills

Don Peppers of Peppers & Rogers Group looks at the peanut salmonella outbreak from a business perspective. Short-term thinking by Peanut Corp. of America led to catastrophic circumstances. Executives knew they had tainted food, but shipped them out anyway to maintain current revenue. Now eight people are dead, 500 are sick, and the government is figuring out how to charge company officials. And any long-term revenue by Peanut Corp. is gone, as is their entire company, most likely.

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[creativeoncall]

This is a particularly egregious (OK, horrifying) example of short-termism, but I agree, it's a mindset that kills. I think you will find that it also has a deadly effect on brands day-by-day in an endless stream of short-term thinking. Whether it's a manager skimping on quality or service to boost short-term numbers, or a creative person (my breed) failing to serve the long-term strategic business mission in favor of a more immediate win for their portfolio, short-termism definitely kills.

[sparker5150]

Good points. I worked with the Blakely plany manager (Sammy Lightsey) at another company for over 10 years, until I left approx 15 months ago. Unfortunately, none of this surprises me at all. Lightsey specialized in agreeing with corporate management regardless of whether they were right or not. I do not miss working with a sellout like him, but I do feel sorry for his family who seem very nice. For their sake, I hope he will save his butt and do the right thing and hang Parnell but good.

[towandacreek]

who owns this company??? can you find out? any jimmy carter relatives??