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Marc Connor and Karen Scholsser, Procter & Gamble's People Power, Part 1

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Uploaded by on Jun 24, 2010

Digital provides the unique opportunity for brands to use their marketing spending to do more than advertise, but to improve the lives of consumers. This is a story about the choice to break from convention, harnessing the greatest energy known to mankind...and finding a brand's purpose along the way.

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