Generic Promo (6) SERVICE Hard Rock Cafe

1994 One of eleven odd thoughts for Hard Rock Cafe promotional spots by producer/director Steve Boyle.

Back in the mid 1990's STEVE ROUTHIER, VP of Memorabilia asked Nashville music video director STEVE BOYLE to come up with a series of Anti-Commercial Commercials for Hard Rock Cafe to play in-house within the new global HRC music video channel they both created. The commercials the Steve's produced won a number of international film festival awards and was the start of the anti-commercial concept later adopted by MTV and ESPN.

Category:

Comedy

Tags:

• Hard
• Rock
• Cafe
• Steve
• Routhier
• Boyle
• 50s