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Market research - how to get better results: customer insight, consumer trends - Marketing Keynote

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Uploaded by on Feb 29, 2008

http://www.globalchange.com Customers suddenly change behaviour. Customer insight, consumer trends analysis - marketing keynote speaker. New technology, social media, smartphones, mobile marketing, multichannel marketing and mobile phone companies. Marketing trends in Banks, banking, insurers, insurance and financial institutions. Why market research does not predict future trends reliably. Marketing mistakes, targetting niche markets with new products. Focus groups, customer surveys, anonymous marketing data, customer feedback. How to get more accurate results from market research, polls, surveys and focus groups. Consumer trends prediction. Futuring and futurists. Techniques for scenario building, trend analysis, marketing strategy. Impact of customer research on brands, brand development, campaign slogans, campaign design, media purchasing, channel split. Customer profiling. Conference keynote speaker and Futurist Dr Patrick Dixon.

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Uploader Comments (pjvdixon)

  • Loads more on market research on my site globalchange com

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All Comments (6)

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  • I like this Video. This gives the more information about Market Research. I just find a company "Informatics Outsourcing" they are providing best service Worldwide. Their Market Research service includes Quantitative Market Research and Qualitative Market Research.

  • These are good points for market research. Thank you for sharing your video...

  • For market research plz find the points useful

  • Very Nice effort. Please can u upload related to BCG......Boston Consulting Group... topic what is cash cow, star... etc

  • I don't this video was very educational at all. And the story with his mother was kinda lame. Why is this even titled how to get great results if theres no more information here than what I'm seeing?

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