From sales and marketing techniques to effective pricing strategies, we hear how to target todays consumer.
Aamir Ahmad - Managing Director DWELL says,
"Focus on what makes somebody buy from you rather then anybody else and really get into the minds of the consumer. Online and offline growth is our core strategy and retailer that don't deliver on that are really missing the trick"
Find more videos at: http://www.barclays.co.uk/commercial/turningthecorner/videointerviews/
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