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Business Plan Tips : Blue Ocean Business Strategy

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Uploaded by on Nov 27, 2008

The blue ocean business strategy is an old idea that allows a company to beat the competition. Learn the blue ocean business strategy with tips from a marketing professor, business entrepreneur and strategy consultant in this free video on business.

Expert: Dr. David Furse
Contact: www.vanderbilt.edu
Bio: Dr. David Furse has more than 30 years experience as a marketing professor, business entrepreneur and strategy consultant.
Filmmaker: Dimitri LaBarge

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  • great video..thank you for sharing!

  • Very interesting video! I love how you differentiate red ocean from blue ocean strategy.

  • It all comes down to the marketing strategy.

  • Interesting. I've been hearing about this a lot, and Nintendo also seems to apply this principle, using motion-controlled games while eliminating complicated controls.

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