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Community Building: Expedia FriendTrips

ContextOptional ContextOptional·5 videos
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Uploaded on Jan 4, 2012

As one of the world's leading online travel companies, Expedia knew that they needed to capitalize on social media and expand their ability to engage with customer and prospects beyond their existing 20+ global web sites. So, while on-going engagement with customers was the ultimate goal they knew they needed to start by getting to a critical mass of Fans: 1M new Fans in 6 weeks.

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