American Red Cross: 2009 Paintball Challenge

The American Red Cross asked us to help them promote and brand their first ever paintball challenge fund-raising event. Paintball being a fun, fast-paced, messy sport, we loved the idea of turning their famous, 130 year old logo into a target for paint splatters. As it was a non-profit, there was no budget for TV production or ad buys. But they had a substantial e-subscriber list and we secured a lot of support from many local and regional websites so we created this simple web video to promote the event. Check out the case studies on our website for more about the strategy and creative that went into this campaign.

http://www.boomsuper.com
http://www.redcrosspaintball.org/

Category:

Nonprofits & Activism

Tags:

• american red cross
• boom supercreative
• pittsburgh advertising
• marketing
• branding
• greensburg
• scott dix
• scot fleming