Fruitopia "Consciousness" Commercial 1994

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Uploaded by on Aug 27, 2011

Advertisement for the Minute Maid offshoot drink Fruitopia. The name a blend of the words Fruit and Utopia a not to subtle suggestion that the brand was a drink that would elevate consciousness, inspired peace and tranquility. To help cement that fact the flavors were named such things like Strawberry Passion Awareness, The Grape Beyond, Tangerine Wavelength, Citrus Excursion, and Fruit Integration. This was all supposed to appeal to the GenX crowd that was part of the 1990's but it's trancendental nature fell flat and by 2003 the brand was discontinued in the US.

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