Brainwashing: The Key to Weight Loss? - Elizabeth Loftus

Complete video at: http://fora.tv/2009/07/14/Elizabeth_Loftus_Whats_the_Matter_with_Memory

Elizabeth Loftus discusses her psychological work using false memories to influence food choices. By embedding a false food experience, Loftus found subjects avoided fattening foods after being convinced the food caused them to be extremely sick.

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Elizabeth Loftus, psychologist and distinguished professor at the University of California, Irvine, discusses the prevalence of false memories. She describes her own experiments in creating false memories, and explains how this impacts fields ranging from law to dieting. - Chautauqua Institution

Elizabeth Loftus, Distinguished Professor at the University of California, Irvine, studies human memory. Her experiments reveal how memories can be changed by things that we are told. Facts, ideas, suggestions and other post-event information can modify our memories. The legal field, so reliant on memories, has been a significant application of the memory research. She is also interested in psychology and law, more generally.

Category:

Science & Technology

Tags:

• memory
• weight
• loss
• information
• brainwashed
• brainwashing
• brainwash
• brains
• thought
• science
• psychological
• research
• dieting
• diets
• fora.tv
• foratv
• fora
• tv

[smsthalia]

This is so interesting! I love psychology.

[BigPurple121]

Maybe the US gov should just make high fructose corn syrup & trans-fats illegal. Like in Japan.

[alphamalezbr]

soo fucking stupid!!! this woman's a scientist???? its unbelievable the state of science in the west. can't even conduct proper experiments. the change in ppl's behavior happens because u jst fucking made them think about the foods n put doubts in their heads. WHAT AN AMAZING DISCOVERY!!!

[konayasai]

The key to losing weight is to stop eating like a pig and start moving around. I did just that and lost 25 kilograms (that's slightly more than 55 pounds for the metrically impaired).

[yujinwu]

Inception...

[KingOfMadCows]

@Shhhnow1 Actually, this experiment is being replicated where the participants actually get to eat real food at a buffet.

[HatRatt]

I simply imagine worms crawling inside candy bars, cake and doughnuts and won't even look at that stuff.......uuuuyaaaahuu...(((­shi...v.v.v...er)))

[Shhhnow1]

they say that when exposed to the 'information' but not the actual food itself, seeing smelling and tasting has a very different effect than in a questionnaire.

This is pathetic!

[anatol13maa]

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[anatol13maa]

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[Maxdwolf]

Seems to me there are some serious ethical concerns with this methodology.

[thrivesurvive]

I agree. I don't know why people gave you thumbs down for that.