Millward Brown : BrandZ and Brand Evalutaion - 2009

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Uploaded by on Mar 3, 2011

Why is building brands important to consumer loyalty? Representatives of the Birmingham Business School, Vodafone and Millward Brown discuss the 2009 BrandZ Top 100 Most Valuable Global Brands and how strong brands have the power to increase business value, even during a recession.

Perter Walshe is a Global Brand Director at Millward Brown.

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