Comedy Central, Atom TV - 2009 - Directed by Billy Paul

This simple spot was hard to figure out. First of all, we had no money. And second of all, how do you get a paperclip to stick in a real human forehead without CGI which we couldn't afford. The first idea was to shoot the action backwards and then reverse the film. It totally worked but looked weird as hell. Then when wandering around a magic store (yes I go to weird places for ideas like magic stores) I got the idea to make a sculpture of the guys forehead out of rubber with a slightly raised pitch for the paperclip. It worked beautifully and was simple. ONce you get the idea.

Billy Paul • Creative Director/Writer/Commercial Director

As a digital and traditional creative director I zigzagged across the country working at a bunch of great ad agencies like Tbwa/Chiat/Day - LA; and Goodby, Silverstein - SF; McCann Erickson NY; and Kirshenbaum & Bond NY and have freelanced as a consultant at dozens more. Check out billypaulcopy.com. Lately, I have explored other creative adventures. I developed a next-generation digital marketing blog, BrandAsContent.com. Check out my interviews with industry leaders like Icrossing Founder, Jeff Herzog and Ascendant President and CEO, Jeffery Pruitt on subjects as diverse as social media marketing, How users behave when using the Web, importance of search and navigation, Combining of Internet presence, search, navigation, and content into a successful user experience, Content usability, RSS, Podcasts, Blogs, Wikis, User reviews, Email newsletters and more. I started Big Robot, a traditional and viral production company that has done work for Sony Music artists, Xzibit, Pete Yorn, Five For Fighting, Anna Nalick, Jessica Simpson, John Mayer and more, mrbillypaul.com/archive. And as a video game marketing specialist, I have turned out dozens of memorable, breakthrough commercials for both the PlayStation and XBOX platforms, mrbillypaul.com/comedy. I am available to lecture, consult, or create award-winning digital/social/traditional campaigns for your brand. You can find me on Facebook, Myspace, Twitter, YouTube, Zooloo, and LinkedIn.

Category:

Comedy

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