Beach Walk 648 - Personality Preferred

I am reading a friend's new book, Personality Not Included by Rohit Bhagarva. He works for Ogilvy, a large advertising and PR company, and when it comes to new media, he gets it. I met him at the Vloggercon conference two years ago. I realized this morning that all this talk I do on Beach Walks about being our oddball, unique selves, applies to companies too. Small companies and large companies alike think they have to play by last century's rule book (be boring; don't offend) - but that's not true!

Hawaiian word:
Kūlana o ke kanaka: personality, status

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• hawaii
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• ogilvy
• personality
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