Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

India to Launch Cow Urine As Soft Drink (no, I'm not making that up)

Loading...

Sign in or sign up now!
7,659
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Feb 12, 2009

Okay, the video is about medicine, but this was the closest footage that I could find.

http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article5707554...

Does your Pepsi lack pep? Is your Coke not the real thing? India's Hindu nationalist movement apparently has the answer: a new soft drink made from cow urine.

The bovine brew is in the final stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest and oldest Hindu nationalist group, according to the man who makes it.

Om Prakash, the head of the department, said the drink called "gau jal", or "cow water" in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".

"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."

The drink is the latest attempt by the RSS which was founded in 1925 and now claims eight million members to cleanse India of foreign influence and promote its ideology of Hindutva, or Hindu-ness.

Hindus revere cows and slaughtering them is illegal in most of India. Cow dung is traditionally used as a fuel and disinfectant in villages, while cow urine and dung are often consumed in rituals to "purify" those on the bottom rungs of the Hindu caste system.

In 2001, the RSS and its offshoots which include the opposition Bharatiya Janata Party began promoting cow urine as a cure for ailments ranging from liver disease to obesity and even cancer.

The movement has often been accused of using more violent methods, such as killing 67 Christians in the eastern state of Orissa last year, and assaulting women in a pub in Mangalore last month. It also has a history of targeting foreign business in India, as in 1994, when it organised a nationwide boycott of multinational consumer goods, including Pepsi and Coca Cola.

The cola brands are popular in India, now one of their biggest markets, but have struggled in recent years to shake off allegations, which they deny, that they contain dangerous levels of pesticide.

Mr Prakash said his drink, by contrast, was made mainly of cow urine, mixed with a few medicinal and ayurvedic herbs. He said it would be "cheap", but declined to give further details about its price or ingredients until it was officially launched.

He insisted, however, that it would be able to compete with the American cola brands, even with their enormous advertising budgets. "We're going to give them good competition as our drink is good for mankind," he said. "We may also think of exporting it."

Category:

News & Politics

Tags:

License:

Standard YouTube License

  • likes, 7 dislikes

Link to this comment:

Share to:
see all

All Comments (108)

Sign In or Sign Up now to post a comment!
  • Fucking Product From Fucking INDIA..........

  • @artistdigital Let MonoMohon Be Your First Customer.....

  • @artistdigital Excellent Comment. :)

  • @johnroshan bastard you are not indian ...you are the gutter scum from india which was lifted by some pig eating missionary.

  • naaaaaasty!!!!!!!!!!!

  • @syrus021 I eat herbs all day long! My urine would also be rich, i guess! Any buyers?? 4 Rs/Liter

  • It's a good thing I've only had Indian food once my whole life. After this, I don't intend to have a second.

  • what was that? They make drinks from cow urine because milk is not sold in the stores? What's really ironic about this is that the urine soft drink is probably less unhealthy for people than standard Coke or Pepsi, and especially safer than diet sodas containing aspartame which contains methanol which breaks down to formaldehyde which is a poison. All the people drinking diet drinks laughing at this video, think again and google for aspartame poison.

  • @bilalbahi dude i dont live in india u motherfucker .but i do noe one thing ,religon is supposed to about of state.thats securlism.but this news suckers r jobless.today they will oppose hhindus tommrow whole india

  • @polevaultrockstr I just like to mention amoxicillin is a form of penicillin which is a product of a fungus ( meaning its not chemical and it natural) 2.Urine contains "ammonia"...do a little research on it's effects on human body cell! 3.If cows urine was any good, trust me US capitalists would have been on it by now...at the end, not everything that its cheap and easily available should be consumed but hay, if they can feed ppl urine and make "money" then more power to them ;)

View all Comments »
Loading...

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more