TribeRadio Interview Futurist & Keynote Speaker Gerd Leonhard: future of branding, business
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Uploaded by gleonhard on Jan 14, 2012
A few days ago, I did a fairly lengthy and deep interview with Toronto-based Marie Germain from Branding 2.o (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.
There are some quite juicy snippets in this interview, such as:
"In an truly digital society we probably don't need marketing as we know it"
"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"
"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"
The original TribeRadio post is here: http://youtu.be/ZZn2qJwG4ro
Thanks to Marie Germain for making this available.
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