Im Here

Im Here, a 30-minute short film; is at the heart of the new ABSOLUT campaign, In An ABSOLUT World, Ordinary Is No Place To Be.

The highly anticipated film collaboration with Spike Jonze will be launched nationwide this month, with a series of exclusive screenings in London, Manchester and Edinburgh.

Im Here, a robot love story In An ABSOLUT World, is set in LA and celebrates a life enriched by creativity. The film has already proved to be a huge success after being selected to premiere at the Sundance Film Festival on 21st January this year, and will be screened at the influential Berlinale in mid-February.

Ahead of the films global consumer launch on 1st March 2010, ABSOLUT will challenge peoples ordinary everyday perceptions by bringing to life the notion that, ordinary is no place to be. Across the UK, billboards and graffiti sites have subtly built intrigue around the collaboration, offering consumers the chance to attend exclusive preview screenings of the 30 minute film in no ordinary places.

The exciting week long programme of activity will commence on Monday 22nd February, focusing on smaller intimate screenings in ordinary and everyday locations such as bike stores, cafés and hairdressers, which ABSOLUT will use to showcase its collaboration with Spike Jonze; Im Here.

These events will take place in London, Manchester and Edinburgh, building momentum over the course of the week to bigger yet still unconventional screening.

Im Here stars British actor Andrew Garfield (Boy A, The Imaginarium of Doctor Parnassus) and Sienna Guillory (Love Actually).

The film, honours the creative history of ABSOLUT, while embarking on a new and innovative alliance with one of todays most original filmmakers. The result is a film which combines Jonzes unique style
with the ABSOLUT vision of making ordinary life more interesting.

Access to the preview screenings is limited. For further information on screening locations, listings
information and for the chance to attend please visit: www.absolut.co.uk/imhere.

Screening of Im Here, listings Information:

LONDON: Thursday 25th February 2010
Brewer Street Car Park 32 Brewer Street, London W1F 0ST 19.00hrs
Brewer Street Car Park 32 Brewer Street, London W1F 0ST 20:45hrs

MANCHESTER: Friday 26th February 2010
Shude Hill Car Park Shude Hill Interchange, Manchester, M4 2AF 19.00hrs
Shude Hill Car Park Shude Hill Interchange, Manchester, M4 2AF 20:45hrs

EDINBURGH: Saturday 27th February 2010
Sovereign House 10-12 Young St, Edinburgh EH2 4JB 19:00hrs
Sovereign House 10-12 Young St, Edinburgh EH2 4JB 20:45hrs

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