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Mercy Health Partners Experience Campaign.mov

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Uploaded by on Oct 24, 2010

Client: Mercy Health Partners, Knoxville TN.
Campaign Theme: Experience Mercy
Situation: In 2008, St. Mary's Health System merged with Baptist Hospital to become Mercy Health Partners. This required a new campaign that leveraged their equities - excellent, compassionate care as well St. Mary's spokes person - Peyton Manning.

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