Amsterdams Blauw S/S 2011 {at} BBB 2010

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Uploaded by on Jul 12, 2010

Scotch & Soda is definitely a label to watch. Half a year ago they hired Alex Jaspers (previous Blue Blood sales director) to upstart their denim line. He had a ball. Alex is, amongst others, responsible for the new and hot (high end) sub-label Amsterdam Blauw (Amsterdam Blue) which will be available in Spring 2011. Let him take you around. His enthusiasm is infectious. We loved the loosely woven chambray-style denims.

Text: Peter van Rhoon
Production/Camera: Maxi Meissner
Editing: Bjoern Vollbrecht

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