Kit Kat Commercial - The Closer

Read how emotional marketing is used to brand core customer values at the emotional marketing blog at: http://602communications.com/site/?p=7593

"All things being equal, people will buy from their friends. All things being not so equal, people will STILL buy from their friends." -Jeffery Gitomer

I was watching TNT's "The Closer" this week, and up pops this ad for Kit Kat chocolate bars. This wasn't just a random ad placed by some uncaring media buyer, it was custom built just for fans of this show. As you can see, the woman does her best deep-south impersonation of "The Closer" star Kyra Sedgwich. The two ad characters revel in the enjoyment of their favorite show while snacking on a yummy Kit Kat bar.

Category:

Entertainment

Tags:

• brand
• marketer
• marketing
• advertising
• emotion
• emotional
• commercial
• branding
• passion
• passionate
• advertisement
• ad
• brander
• emotional branding
• emotional marketing
• relationship marketing
• relationship branding
• ethics
• values
• nike
• american express
• Miller
• miller beer
• the closer
• closer
• Kyra Sedgwich
• TNT
• crime drama
• kit kat