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Experimentation is the New Engagement by Dan Pankraz.m4v

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Uploaded by on Apr 27, 2011

A short presentation I gave at AIMIA (Australian Interactive Media Industry Association) Gen Y conference in early 2010 on the principles brands need to think about when trying to engage with youth.
I speak about youth behaviour in the digital age as well as give examples of how brands like Red Bull and DC Shoes are experimenting with popular culture.

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