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LBL 004 PRODUCTSHOT RODRIGUEZ

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Uploaded by on Feb 26, 2009

At Lost Boys Learning, one of our Term 1 demo reel projects is to create a photo realistic brand-name object for a simulated TV commercial product shot. Students have created shots for Lipton, Corona, McDonald's, Chanel, Sun-Rype, Nestle, Advil, Molson, Starbucks and more, developing photo realistic texture mapping, lighting and rendering skills. Typically these shots are 5-7 seconds in which the product must be cleanly established and have suitable text or logo overlays displayed before the commercial ends. Simulating the fast-paced scheduling involved in commercial production, our students have two weeks to take their projects from concept to completion.

"One of the most challenging parts of my Product Shot Project was to texture the perfume box. In order to create the velvet texture of the box as close as possible with the real one, I had to create a custom reflectivity and specular roll off map. I then blended these together with Maya's facing ratio utility to create the soft wrapping of light which is inherent to velvet. An additional challenge was locating the exact font used by Dolce Gabbana in their Light Blue campaign. After an extensive search of our font library I found a suitable match that only required a small custom tweak to the "G." - Monica Rodriguez

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