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Top 10 Global Branding Mishaps

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Uploaded by on Feb 3, 2008

Excerpt from Chapter 4 in:
STRATEGIC BRAND MANAGEMENT
(Building, Measuring, and Managing Brand Equity)
3rd Edition
by Kevin Lane Keller

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Uploader Comments (TechnoBoi11)

  • I think this video rocks! Did you know that in the early 1900's when Coca-Cola attempted to advertise their products in Cuba by writing 'Tome Coca-Cola' (Drink Coca-Cola in Spanish) in the sky using a smoke/skywriting plane, the wind blew the words into 'Teme Coca-Cola' which translates in Spanish to 'Fear Coca-Cola'!

  • haha thats funny :D

    ~lor

  • somebody get this guy some meds!

  • haha. i assumed you were from Humboldt. hope u rot forever here.

    ~lor ♥

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All Comments (6)

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  • Nice video..good work!keep it up!

  • I love your video..Hope to find more uploads from you.

  • I don't know how I got here but I enjoyed the information. Very fun, thanks for posting.

  • sweet, i would like to now how they actually translated fly in leater thou

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