PRMM Interview: Jason Falls Discusses Social Media and Communications

PR Meets Marketing - http://prmeetsmarketing.com. A couple of weeks ago, I met up with Jason Falls of Doe Anderson and Social Media Explorer. After a beautiful meal at Il Fornaio with Jason and his wife, we sat down for a quick video about social media and communciations strategies. Here is a summaryof this video.

Communications Strategy: Traditional and Social Media
- Communications strategies for traditional PR is typically one that looks at talking points and messages we want to communicate via traditional media
- Traditional media is about one-way communciations with the audience
With social media, traditional media is no longer part of this as now you're going direct to the consumer
- No longer is it one-way communications. It's about how you can create a strategy to communicate these talking points in a conversational way

Different for B2B and B2C?
- Not necessarily as B2B is in between the two extremes of traditional media and social media
- Regardless if this is B2B or B2C, social media requires a conversation
- How can you be nimble in your conversations

Category:

People & Blogs

Tags:

• social media
• Jason Falls
• PMM Interview
• technology
• communications
• public relations
• Cece Salomon-Lee
• PR Meets Marketing
• B2B
• B2C