Focus in the News.
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8:11
Power of the Nameby riesreport11,014 views- 5:15
Category first, Brand secondby riesreport8,677 views
- 9:05
First Do Somethingby riesreport3,618 views
- 7:13
Power of Flankingby riesreport4,583 views
- 9:57
Ladders in the Mindby riesreport5,197 views
- 20 videosMarketing
- 6:10
Passalong Advertisingby riesreport3,332 views
- 6:38
Better vs. Differentby riesreport1,896 views
- 5:08
Ries Report: Acuraby riesreport6,052 views
- 4:10
Shape of a Logoby riesreport18,164 views
- 9:13
Sticky Slogansby riesreport13,109 views
- 9:47
Birth of a Mediumby riesreport1,689 views
- 7:41
Japanese Diseaseby riesreport1,969 views
- 9:18
iPhone predictions #1by riesreport3,505 views
- 5:56
How to become a starby riesreport7,087 views
- 5:53
Sad Days at Searsby riesreport14,311 views
- 5:39
The Wiggles Reportby riesreport94,474 views
- 7:47
Who's the Enemy?by riesreport1,941 views
- 9:32
War in the Boardroom: Introductionby riesreport1,190 views
- 7:12
Al Ries lecture (part 1)by kamzda114,176 views
- 6:51
The Hammer & the Nailby riesreport1,442 views
I would say that it is possible to have sales go up and profits go down when expenses are too high. The company may be spending too much on marketing since it is not focused. Although the marketing is effective (sales go up), it is still inefficient (output is not much higher than input).
despierten 2 years ago
I am a business student in college. I appreciate all this free knowledge and advice. I would like you to further explain how sales can be up; but profits were down. Also, I would like to hear more about finding size and demographics of a customer base and more about the 4 P's of marketing. Thank you very much.
MsVlogable 2 years ago
Nice to see large companies finally start focusing...
fkupfer 4 years ago