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OMEGA London 2012 'Start Me Up' TV Commercial (Long version)

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Published on May 31, 2012

It's been 80 years since OMEGA first timed an Olympic Games, and as Official Timekeeper for London 2012, OMEGA will once again bear witness to Olympic glory. It has also been 50 years since the Rolling Stones became a band and 31 years since "Start Me Up" first entered the charts! To mark these occasions, OMEGA has released an extended Olympic Games-themed television commercial (a short version has also been released). The footage features the Rolling Stones' classic hit "Start Me Up", remixed especially for the commercial by producer Don Was. The on-screen footage features Chinese diver Qiu Bo, U.S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis, U.S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U.S. pole vaulter Jenn Suhr -- all Olympic hopefuls and OMEGA brand ambassadors. The focus is on the athletes' routines and concentration in the pivotal minutes and seconds before competition, a moment in time for each athlete that can set the tone for a potentially life-changing performance. Join the conversation on Twitter by using #StartMeUp and by following OMEGA on http://twitter.com/omegawatches.

http://www.omegawatches.com/london2012

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Top Comments

  • percy123100

    the stones should have opened the olympics

    · 37

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  • mummyjohn

    Mum: "They must've paid a lot for that song."

    Me: "Worth every penny."

    · 28

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Video Responses


All Comments (110)

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  • sfoong1

    Screw Rolex...

    ·

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  • CaramellDragonforce4

    right?! I feel like ads were unnecessary before but somehow made themselves necessary.

    ·

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    in reply to d win (Show the comment)
  • d win

    Yes, and they pass the cost to the consumer, they are ruining television.

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    in reply to CaramellDragonforce4 (Show the comment)
  • CaramellDragonforce4

    one of the few commercials actually worth the millions we spent on them annually

    ·

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  • Seanie Mc

    Jessica Ennis though :-)

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  • Zab Momochi

    London should hold The Olympics everytime =)

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  • foxhi123

    Chad le clos = HOT

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  • gamblemadman

    Jess Ennis ...

    BOOOYAH!!

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  • 70ultimatewarrior

    thanks

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    in reply to unicorn7337 (Show the comment)
  • unicorn7337

    No problem, in Windows XP/7/Vista, it's in Start > All Programs > Accessories > System Tools > Character Map. If you're using a Mac, let me know and I'll point you in the right direction. It's different and more complicated to find, but it is there in Mac OS as well. Hope this helps! :)

    ·

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    in reply to 70ultimatewarrior (Show the comment)
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