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Example of Value-based Pricing by OSU Professor Larry Robinson

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Uploaded by on Oct 20, 2009

OSU Fisher College of Business Professor, Larry Robinson, gives an example of value-based pricing. He uses the "lightbulb" industry to explain how pricing strategy works.

http://fisher.osu.edu/execed/

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  • Cheers, gonna use this example in my marketing exam tomorrow :-)

    

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