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Uploaded by fisherosu on Oct 20, 2009
OSU Fisher College of Business Professor, Larry Robinson, gives an example of value-based pricing. He uses the "lightbulb" industry to explain how pricing strategy works.http://fisher.osu.edu/execed/
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Cheers, gonna use this example in my marketing exam tomorrow :-)
PaddyPoonZ 9 months ago
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Cheers, gonna use this example in my marketing exam tomorrow :-)
PaddyPoonZ 9 months ago