Friends with Benefits: The Complex Employee Relationship in the Social Era

With David Armano, Phoebe Venkat, and Chris Heuer

It used to be so simple: We paid them and they performed according to plan. No longer. Today's empowered employee is a free agent, a brand, an advocate, a three-dimensional whirlwind we must study, cajole and most of all, work ferociously to understand and motivate. How we handle this challenge can define how our businesses work—or don't—in the years to come.

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  Science & Technology