Strategy 101: The BCG Matrix (Boston Consulting Group Matrix)

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
8,878
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Oct 28, 2008

http://www.woltersworld.com
brief overview from milan on the BCG matrix, which devides a companies portfolio of products into different groups based on market share and market growth.
Filmed in Milan, Italy

Mark Wolters

Category:

Education

Tags:

License:

Standard YouTube License

  • likes, 2 dislikes

Link to this comment:

Share to:

Uploader Comments (besteconomicsfaculty)

  • Thank You Very Much from Malaysia... I am currently doing my MBA and your kind deeds are much appreciated... keep it up! "Terima-kasih" - (that means "thank you" in my language). ps: do agree on the sound quality ;)

  • sorry about the sound, i am trying to do better on my new videos on my woltersworld youtube site if you want some more vids. thank you so much for your nice comments. and i will be making some new masters videos for venture capital in march/april

  • So how do you decide where the cutoff point between 'high' and 'low' market share is? likewise for high/low industry growth? Is 4% low or high growth in this economy? Is this just an arbitrary cutoff point?

  • you kind of play it by ear. it depends on the industry and such. So your arbitrary cutoff would be the best.

see all

All Comments (11)

Sign In or Sign Up now to post a comment!
  • I got an exam in Marketing tomz which is part of my HND Business course. The BCG Matrix will definitely make up some of the questions and thanks to you I now understand it. Many Thanks :-)

  • sorry about the sound. i make them on the street at different locations so the sound gets all messed up. you should watch the mergers and acquisitions video... you get to hear trucks go by every minutee or so. i will try to improve the sound quality, but thank you again for your nice comments. mark

  • glad i could help!

  • Amazing, it really helped me to understand it better. Thanks!!

  • glad you liked it ;)

  • i try... and yeah, the angle about made me throw up when i watched this again... Good luck with the exam

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more