Pwn the Election : Jason Rzepka at TEDxNapaValley

Jason Rzepka talks about "Pwn the Election", the 2012 MTV campaign to unleash the exponential power of the 45 million young voters who helped determine the outcome of the 2012 US elections, as part of the TEDxNapaValley 2012 "Connected" event.

Jason's Event Photos are here - http://www.flickr.com/photos/tedxnapa...

Jason Rzepka is senior vice president of public affairs at MTV, the #1 global youth brand. His charge, quite simply, is to use MTV's superpowers for good. Jason does this by marshaling the network's forces to engage and activate America's youth on the biggest challenges facing their generation. He is responsible for the strategic direction of all of MTV's "pro-social" campaigns, including the boundary-shattering, Peabody-winning "It's Your (Sex) Life," with the Kaiser Family Foundation, which has reached over 200 million young people on sexual health issues; Webby-winning "A Thin Line," which has inspired well over 1 million young people to draw their own line between digital use and digital abuse.

Find out more about MTV here - http://www.mtv.com/ - and MTV's "Power of 12" here - http://powerof12.org/

This video was produced by 360 Kreative Services (http://360kreative.com) in conjunction with 3 rock marketing (http://www.3rockmarketing.com)

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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  News & Politics

[aradioactivehamster]

I'm a 20 year old woman and I never knew that MTV took part in any kind of awareness campaigns. It looks like you're doing some great stuff, but I wish I had found out about this side of you sooner. I know I'm not the only one. Keep up the good work, but make sure people know that you're more than horrible TV shows!