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So what is 'Integrated Advertising'?

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Published on Sep 10, 2012

Trying to make sense of that ambiguous term called -Integrated Advertising.

Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv.
Concept & Direction: Shushu E. Spanier
Art : Studio Darom (Jantien Roozenburg & Li Levi)
Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel,
Gili Sasson & Shushu E. Spanier
Agency CEO: Yossi Lubaton
Executive Creative Director and Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov & Shiri Hadar - The Sound Makers Productions (www.thesoundmakers.com)
Sound Editor: Itay Swisa
Hand Models: Liat Samuel & Yogev Sivan

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Top Comments

  • risingisland

    Awesome, very clever and informative animation. And I thought boxes were just for cat videos.

    · 28

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  • CerebralWTF

    This TOTALLY makes me want to buy a shitton of more junk I don't fucking NEED! AND I'm gonna need a NEW HOUSE to store it all! I better get a second job just so I can afford the payments! It's SO AMAZING to be living in the 21st century! Thanks so much, ADVERTIZING DICKWADS!

    · 14

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All Comments (50)

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  • MKHira84

    Fantastic illustration! But I think I was concentrating on the boxes rather than the actual message of the video LOL... :-)

    ·

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  • Ruslan Nurullaev

    Best of the advertising creativity. Share your questions and get answers from interested parties about advertising. Follow Advertising Genius for commenting and sharing ads and your opinion on them. Go:

    facebook.com\617882024907812

    ·

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  • joel7054

    awesome animation....i like because it explains with pictures...

    ·

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  • CruzzioXT

    Yay, I love to be called a "consumer" and be manipulated by those advertising dickheads! Booyaah!

    ·

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  • TheAndresitaa

    Great job guys!!!

    ·

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  • Yota Baruti

    Great Video !

    ·

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  • TomasssiniGiacomo

    My coworkers laughed when I told them I would get more money with "Morsch Money Secret", but then I showed them the results. Go google "Morsch Money Secret" to see their reaction. (It was epic!)

    ·

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