So what is 'Integrated Advertising'?

Trying to make sense of that ambiguous term called -Integrated Advertising.

Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv.
Concept & Direction: Shushu E. Spanier
Art : Studio Darom (Jantien Roozenburg & Li Levi)
Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel,
Gili Sasson & Shushu E. Spanier
Agency CEO: Yossi Lubaton
Executive Creative Director and Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov & Shiri Hadar - The Sound Makers Productions (www.thesoundmakers.com)
Sound Editor: Itay Swisa
Hand Models: Liat Samuel & Yogev Sivan

• Category

  Education

[risingisland]

Awesome, very clever and informative animation. And I thought boxes were just for cat videos.

[CerebralWTF]

This TOTALLY makes me want to buy a shitton of more junk I don't fucking NEED! AND I'm gonna need a NEW HOUSE to store it all! I better get a second job just so I can afford the payments! It's SO AMAZING to be living in the 21st century! Thanks so much, ADVERTIZING DICKWADS!

[MKHira84]

Fantastic illustration! But I think I was concentrating on the boxes rather than the actual message of the video LOL... :-)

[Ruslan Nurullaev]

Best of the advertising creativity. Share your questions and get answers from interested parties about advertising. Follow Advertising Genius for commenting and sharing ads and your opinion on them. Go:

facebook.com\617882024907812

[joel7054]

awesome animation....i like because it explains with pictures...

[CruzzioXT]

Yay, I love to be called a "consumer" and be manipulated by those advertising dickheads! Booyaah!

[TheAndresitaa]

Great job guys!!!

[Yota Baruti]

Great Video !

[TomasssiniGiacomo]

My coworkers laughed when I told them I would get more money with "Morsch Money Secret", but then I showed them the results. Go google "Morsch Money Secret" to see their reaction. (It was epic!)