Doug Lopez (www.1stwindows.com) revolutionized the construction supply industry when he started 1stwindows.com. His company enables customers to compare prices and designs, and order online. 1stwindows.com is also the first supplier to deliver products to customers directly from the manufacturer, thus cutting shipping costs. In fact, Doug's business model was so effective that his company became profitable in only four months. However, his success attracted animosity from his competitors. They felt so threatened by 1stwindows.com that they tried to shut down his company. Fortunately, Doug overcame the adversity and continued to improve his business. Specifically, he devised a marketing strategy that integrated his company's information into the architects' computer assisted software, driving more customers to 1stwindows.com.
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