Place Branding & Marketing for Bahamas HD

http://www.gerardotandco.com.
This video was created and produced by Gerardot & Co. to promote the Out Islands of the Bahamas.

http://www.gerardotandco.com is an Indianapolis creative agency and design firm. Gerardot & Co. is a branding and design agency with a full range of talent in branding and design for businesses across the US and abroad. Our Specialty is Consumer Product Branding and Package Design; Destination Marketing & Place Branding; and Real Estate Development Branding and Marketing.

This trailer video is a preview to a collection of separate individual island videos of the Out Islands.

It was our intent to show a glimpse of our two hosts (Kevin Oestenstad and Jennifer Fox) discovering the Out Islands of the REAL Bahamas for the first time.

Gerardot and Co. captured them on their journey to discover truly authentic Bahamian destination experiences.

They get off the beaten path and SEEK what historical, natural, and cultural wonders these beautiful islands in the Bahamas offers to visitors.

What they found in the Out Islands completely changed their perspective of what they thought about the Bahamas.

(Which is essentially the point). Most people think of Nassau or Atlantis and don't even know what other experiences the Bahamas has to offer.

By having REAL people share their own stories, Gerardot & Co. was able to provide potential visitors an honest view of this destination. It's not a hard sell. It is what it is.

Gerardot & Co created and designed a YouTube Partner Brand Channel for the Out Islands, and this promo video kicked off the campaign for the Real Bahamas HD videos.

People are encouraged to click through to http://www.myoutislands.com to learn more about the resorts where one can stay and the activities one can do in the REAL Bahamas.

This campaign was successful in creating brand awareness for the Out Islands as an alternative travel and vacation destination in the Bahamas and directly competes with the the branding done by the Ministry of Tourism for the Bahamas.

Credits:
Videography--Larry Ladig-- http://www.larryladig.com
Editing--Andrew Birkhead-- http://www.birkheadeditorial.com & Jennair Gerardot http://www.gerardotandco.com
Production & Management--Mark Gerardot-- http://www.gerardotandco.com

Category:

Travel & Events

Tags:

• Branding Agency
• Design Firm
• indianapolis Design
• Creative Agency
• Tourism Marketing
• Marketing Campaign
• Brand Identity
• Destination Branding