Sun Busters II

Darimi Kidz CEO Jennifer Wolfe joins us for a two part interview to talk about their childrens swimwear line Sun Busters. This is a very interesting company with Co American and Australian CEOs operating out of California and Sydney. Their products are worn by the kids of some of the entertainment worlds biggest stars like Angelina Jolie / Brad Pitt, Gwyneth Paltrow and have been given the Skin Cancer Foundation seal of approval.

Their business premise is straight forward. Take the best of the Australian beach culture worldwide via fun styles and patterns that both kids and parents can appreciate. In addition to the products good looks and durability its sun protection is based on the weave of the fabric rather than sprayed on chemicals making it more durable and safer than most of their competitors. Having two Mom CEOs working in two different continents seems like a big challenge! However, listen to the interview and find out how they have overcome the tyranny of distance and made Darimi Kidz a successful international brand worth watching.

Category:

Entertainment

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